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Public Relations & Events Manager (NYC) engages the public in public schools by giving people a simple, accountable, and personal way to address educational inequity. In this clip, board member Stephen Colbert tells the organization's story.

Since its launch in 2000, more than 3 million "citizen philanthropists" have donated to classroom projects on, channeling books, field trips, technology, and other resources to more than 28 million students in public schools, overwhelmingly from low-income households. Along the way, the organization helped to pioneer the field of crowdfunding and is now making an impact beyond school supplies.

Thanks to its dedicated team and culture, earned recognition as the #1 "Best Nonprofit to Work For" by the Nonprofit Times.


As part of the Marketing & Partnerships team, the Brand & Communications team drives awareness and engagement among donors, partners, teachers, and the public to generate donations, inspire new classroom projects, and elevate the brand. The BrandComms team includes colleagues who oversee our social and digital communications channels, media relations, events, print and web design, brand writing, disaster recovery, and brand partnerships. The Public Relations and Events Manager will oversee three main areas of work: media relations, events, and brand partnerships.

This role reports to the Vice President of Brand & Communications. Minimal travel required.

Primary Responsibilities

Team Administration

  • Become an expert in the voice and the way we communicate with teachers, donors, and partners
  • Collaborate with the Brand & Communications team and other colleagues on campaigns and promotions, brainstorms, and other cross-team projects

Media Relations

  • Respond to incoming media requests
  • Work with the VP of Brand & Communications to develop and execute a proactive earned media strategy at the national and regional level
  • Develop and distribute talking points, press releases, fact sheets, and other background materials
  • Monitor media coverage and analyze media coverage and trends
  • Work with colleagues across the org to identify great, newsworthy stories and pitch them to media on a regular basis
  • Track all progress in Salesforce and report updates to colleagues


  • Lead execution of our annual Partner Summit event for 60-80 corporate and foundation partners and 20+ staff
  • Coordinate invitations and responses with our partnership managers
  • Oversee venue and catering logistics
  • Set goals for Partner Summit attendance, analyze attendee feedback, and recommend improvements to the event

Brand Partnerships

  • Vet and execute incoming brand partnerships opportunities that help boost awareness and drive new donor and teacher growth
  • Work with our Business Development team to evaluate potential brand partnership opportunities
  • Research and pitch top brand partnership prospects
  • Evaluate the success of brand partnerships and share out best practices


This position might be for you if:

  • You have 3-6 years of relevant experience in agency or in-house PR, journalism, or a related field.
  • You’re creative and relentless about uncovering and sharing a good story.
  • You have a diverse media diet of everything from the New York Times to BuzzFeed to Chronicle of Philanthropy to your favorite niche trade pub.
  • You’re a strong, concise writer.
  • You have experience and success with pitching media and love doing it.
  • You’re a “doer.” You like to power through your checklist for the day, and are relentless about staying organized. People are impressed with how you always keep so many projects going at the same time.
  • You’re cool under pressure, quick thinking, and know how to make planning major events “look easy.”
  • You’re detail-oriented and have several favorite organizational tools and apps.
  • You’re looking to work in a startup-style nonprofit with an entrepreneurial, goals-driven culture. You thrive on clear deadlines, quick turnarounds, and develop systems for efficiency.
  • You can shift gears nimbly to respond to competing deadlines and priorities.
  • You work best when you have clear goals and a way to measure and improve upon your results.
  • You love escape rooms (okay, this one’s not mandatory, but you should know that the BrandComms team takes escape rooms very seriously).

Compensation and Benefits offers a competitive salary and benefits package, which includes 100% employer paid health, dental, and vision coverage; a matching 401k plan (up to 5% of base salary); and annual professional development stipend, and 5 weeks paid vacation plus national holidays.

To Apply

Please address your application to Chris Pearsall, Vice President of Brand & Communications. Submit a cover letter, resume, and links to three writing samples (please do not include creative or fiction writing examples).

A Final Note

The team works toward a nation where students in every community have the resources needed for an excellent education. To do this we hire and support a diverse team of the best and the brightest talent available.

We are an organization increasingly representative of the varied races and ethnicities, genders and sexual orientations, religious and political beliefs, and abilities that comprise our nation. focuses on attracting, retaining, and advancing diverse talent because it makes us more effective, high-performing, creative, and resilient.

If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you.

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